We're relaunching subscriptions.

For $134.99 a year, you'll never have to think about filtered water again.

One box a year, on autopilot. For existing Tappwater customers, until midnight tonight.

Here's the truth about the filter on your tap. The cartridge inside it does its job for about two months, then it stops filtering. Sometimes the old taste creeps back and you catch it. More often it fades in so gradually you don't. There's no alarm, no light, no warning. So the only thing that matters is a fresh cartridge, ready when you need it.

Where we went wrong

We made that harder than it should have been. Every November we ran refill sales, big ones, and we've come to hate what they did. We taught you to wait. Cartridges got stretched months past their life. The price stopped meaning anything. That's not the brand we want to be, so we're done with it.

Our old subscriptions didn't help either, and this part is on us. People subscribed, and then didn't hear from us. No reminders, no heads-up, sometimes nothing at all until a charge appeared. Not great. If a subscription is going to run in the background of your life, it should keep letting you know it's there. It should never feel like the wrong button you pressed at checkout twelve months ago.

What we rebuilt

We rebuilt the whole thing from scratch. This time, it talks. You get an email three weeks before any renewal, every time. Nothing is ever charged silently. And every two months you get a reminder when it's time to swap the cartridge, so your filter is never quietly off duty.

Twelve months is a long time, and let's face it: not everyone changes their filters as often as they should. So your next delivery moves. Running behind? Push the date back. Getting through them faster? Bring it forward. Pause it, cancel it, all from your account page, no hoops. And if you'd rather a human sort it out, call us or email us and we'll do it for you.

The numbers

Six EcoPro Compact cartridges bought individually every 2 months ends up costing you $239.94. Subscribers get the same six cartridges for $134.99, in one box, once a year, shipping included. That's $22.50 a cartridge, about 37 cents a day, delivered. And while you're subscribed, you're covered for life. Housings weaken, valves wear out eventually; when that happens it's our problem, not yours. Every part, replaced free.

Why we're making this change

Subscribers let us run a better business. We don't pay to win you back every year. We order from the factory in predictable quantities. We ship once instead of six times. And as of this year we've left Amazon and the wholesalers entirely, so nobody takes a cut between us, and nobody else is half-responsible for looking after you. Those savings are real, and this price is where they go.

It matters beyond price, too. From now on, Tappwater products come from Tappwater. If something's ever wrong with your filter, the people who made it are the people who fix it. We can only take care of you if you're actually ours to take care of.

Our best price guarantee

$134.99, for as long as you stay subscribed. Not a sale. A price. And a promise: refills will never be cheaper than this, for anyone, ever. There's nothing to wait for anymore.

Two honest limits. This offer is for existing customers only, because you already own the filter and you've earned the first shot. And it's limited to the refill packs on our shelf right now. When they're gone, this page comes down, Monday night at the latest. One practical note: these are EcoPro Compact refills. If your tap filter is the chrome SMR, these cartridges won't fit it.

And if subscriptions just aren't for you, nothing changes: refills stay available one at a time or by the pack, no subscription required. But if you're done thinking about it, this is the moment.

This price ends tonight at midnight. Tonight, 11:59pm from now.

And thank you, honestly. We don't take it for granted.

James Founder, Tappwater

P.S. If you only remember one thing: the filter is only as good as the cartridge inside it, and this makes the cartridge automatic, at a price we can honor forever.